Lead Confidential - Latest Comments in Facebook Flyers vs. LinkedIn Direct Ads

Re: Facebook Flyers vs. LinkedIn Direct Ads

Jonathan R — Mon, 31 Jan 2011 10:34:32 -0000

Beware! Don't get caught out by the LinkedIn Ads promotions. - I recommend avoiding LinkedIn DirectAds.

Just before Christmas 2010 I got a $100 promotional coupon emailed to me by LinkedIn to try DirectAds. I had to register my credit card with them for a $5 initial charge to open the account. A few weeks later I checked to see how the ad trial was going and found that over $250 had been taken from my credit card account (in four separate transactions) as the $100 coupon amount had been used in just a few days! I had received no notification from LinkedIn of any of these charges to my credit card.

I have disputed this with LinkedIn and they say that the user agreement says they can charge the registered credit card for any amount at any time !

LinkedIn refuse to accept that the promotion was unclear about charging and they point blank refuse to refund any of the charges. In fact they took a final
$48 more after I asked for my credit card to be removed from their system. I never had any trouble like this with Google Adwords or Yahoo Search Marketing.

Don't fall for the marketing hype - save your money and avoid LinkedIn Ads.

Re: Facebook Flyers vs. LinkedIn Direct Ads

transfs — Tue, 02 Feb 2010 16:00:30 -0000

Hi Jay,

I ran a Facebook vs. LinkedIn advertising experiment and came up with the same results you have above. Our target market was also B2B, but Facebook seems to be working relatively well since we do the minimum spend. We had a hard time deciding to go with CPM or CPC, at the end I chose CPM in order to get our brand name out.

Thanks for the great article.

Best,

Stella
TransFS.com

Re: Facebook Flyers vs. LinkedIn Direct Ads

facebook developers — Thu, 24 Dec 2009 06:34:45 -0000

i heard that someone get impression 20k within 5 minutes. and make 100k sale by using flyer

Re: Facebook Flyers vs. LinkedIn Direct Ads

Ian Orekondy — Wed, 28 Oct 2009 23:13:32 -0000

We've tested Facebook social ads against Google's content network using several multiple-layer testing buckets (e.g. geo, demo, site-targeted, contextual, and combos of each). Initially, the site-targeted Google Content Network campaign performed better based on cost per conversion, but without scale. After refining our Facebook ads to leverage initial learnings and incorporate Adwords copy performance insights, Facebook emerged the clear winner, and with far more scale.

We're now looking to set up tests on LinkedIn, Slideshare, and Digg - all have unique targeting options and offer CPC pricing. The initial challenge we're adapting to is that each site has unique user expectations that require unique creative and landing content approaches. Look forward to sharing high-level insights on those fronts in the near future.

Re: Facebook Flyers vs. LinkedIn Direct Ads

Jay Weintraub — Thu, 16 Jul 2009 06:18:24 -0000

Derrick,

I tried four different landing pages for each. Two single page and two multi-step. The copy tried to speak to an audience unfamiliar with the show (copy on landing page), but I suspect you are correct that most weren't familiar enough and that it would take different language.

Re: Facebook Flyers vs. LinkedIn Direct Ads

Jay Weintraub — Thu, 16 Jul 2009 06:16:07 -0000

Nik,

Unfortunately, I didn't get to try Google as I am still banned from Adwords - www.jayweintraub.com/2008/0.... My guess is that Google would prove better though. It's a test I would very much like to run.

Re: Facebook Flyers vs. LinkedIn Direct Ads

Derrick Shields — Wed, 15 Jul 2009 11:20:19 -0000

How many different ad variations did you try within the two networks?

Perhaps test some ads written for an audience that may never have heard of LeadsCon, or emphasizing the free admission opportunity in the ad title to garner more clicks.

Re: Facebook Flyers vs. LinkedIn Direct Ads

Seenator — Wed, 15 Jul 2009 08:41:07 -0000

Hi Jay,

This is great and very useful information. We also tried Facebook and didnt see much results from a conversion perspective. We are going to try this again in a month or so with a slightly different product/marketing positioning.

Did you try the same thing for Google (Esp Adsense with a filter on specific blogs)? Curious about the ROI/conversion difference between FB Vs LI Vs the Big G

Nik